I’m drawn to creative work that connects people, ideas, and systems in ways that feel purposeful and human. I’m a senior creative leader with more than 20 years of experience shaping brands and digital experiences with intention and care. At WashU I lead the visual and experiential expression of the university brand across a complex digital ecosystem, from co-creating the university’s primary logo and visual language to leading the redesign of WashU.edu and building scalable design systems that support many sites and teams.
At the core of my work is a belief that strong brands are built through clarity, trust, and collaboration. I enjoy translating big ideas into practical systems that empower others, whether that means creating shared design language, guiding teams through change, or helping stakeholders see how creativity and structure can work together. I care deeply about craft, but just as much about empathy, partnership, and creating environments where people can do thoughtful, meaningful work.
At the core of my work is a belief that strong brands are built through clarity, trust, and collaboration. I enjoy translating big ideas into practical systems that empower others, whether that means creating shared design language, guiding teams through change, or helping stakeholders see how creativity and structure can work together. I care deeply about craft, but just as much about empathy, partnership, and creating environments where people can do thoughtful, meaningful work.